At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
In the role, you will report directly to the Director of Account Based Marketing, building out our partner account based marketing program for named GSI’s. You are a bit of a maniac, passionate about ABM and its ability to create relationships that turn into revenue. You are versatile with a strong distaste for stagnance. You have a proven track record of building marketing programs from the ground up and have supported high-growth sales orgs in a B2B SaaS environment. You are highly organized, not afraid to advocate in a room of leaders, and live in the details. You wear many hats from planning events, building messaging frameworks, to enabling sales with a GTM strategy that opens pipeline.
How You Will Make a Difference
- Own the strategy, development, and execution of 1:1 account based marketing plans to acquire and activate global system integrator partners that translate to net new opportunity generation.
- Develop ABM strategies and GTM engagements to drive the growth, awareness, and adoption of Klaviyo solutions via our SI partner ecosystem
- Plan and execute end-to-end, integrated partner campaigns in collaboration with internal and external cross-functional teams
- Manage third party research firms in the build out of partner personas and messaging
- Oversee the development of jointly produced digital content, including web assets, webinars, whitepapers, case studies, etc to leverage in your 1:1 plans
- Act as a liaison between SI partners and internal teams, including Sales, Field Marketing, Partner Managers, Events, Product, and other partners (Platform, Tech/ISV, etc.)
- Plan and manage in-person and virtual events as part of the 1:1 named partner strategy including promotional materials and on-site support
- Continually measure, monitor, and drive improvement in program approaches
- Manage ABM partner budget
Who You Are
- 8+ years of B2B performance marketing experience
- 4+ years of ABM experience
- Experience with developer and partner marketing a plus
- Very strong written and verbal communication skills, including experience in creating internal enablement and external marketing content
- Solid experience creating and executing integrated marketing campaigns using tactics that include content, events, webinars, digital and social.
- You are familiar with Wordpress and can build out basic landing pages.
- Experience with marketing automation tools for drip campaigns & scoring.
- Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
- Competent in Salesforce, 6sense, Reachdesk, and other marketing automation tools
- You’re a builder, self-starter and enjoy working through ambiguity
- ITSMA certification a plus
#LI-hybrid
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Upon request, you can receive additional information about the compensation and benefits for this role. Requests can be submitted here . Additional information regarding benefits can be found at klaviyorewards.com .
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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