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Marketing Director, APAC

  • Sydney, AUS
  • Marketing

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

Klaviyo is looking for a highly experienced, hands on, Marketing Director, APAC to join their team. You will report into our Senior Director of International Marketing based out of our London office. This individual will have full responsibility for developing, executing, and reporting on demand and awareness across the region. As Marketing Director, APAC you will be working as the strategic marketing leader in the region and have a passion for value-driven narrative and bottom-line impact. 

This is an exciting time to join the APAC leadership team, we are experiencing rapid growth, and we are now looking for an experienced leader to bring their expertise, data driven approach and cross-cultural knowledge to help us create and execute the strategies that will allow us to scale across the region.

Key Responsibilities;

  • Working in partnership with global marketing functional leaders you will develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness & customer marketing
  • Build out yearly marketing plans with budget and headcount requests, in line with the regional targets
  • Report to key stakeholders on the successes and failures of marketing campaigns, using data to back up your arguments and future initiatives
  • Build and develop a strong team of regional marketers to drive marketing initiatives. Disciplines in the region today are, event, content and partner marketing. 
  • Partner with APAC Sales leadership to identify the key levers to grow the pipeline across the APAC region
  • Strategise and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefits, including client communications, press releases, white papers, case studies, byline articles, web copy, blog posts, monthly newsletters, PowerPoint presentations, product sheets and conference materials
  • Develop and execute marketing campaigns to achieve regional revenue goals. Partner with product and partnership teams to create and execute go-to-market plans for new and updated products
  • Build regional story and narrative to position our products
  • Plan & execute locally relevant events, webinars and ABM events
  • Manage regional customer marketing
  • Working with the localisation team globally
  • Involve, empower and hold team members accountable for their contributions
  • Orchestrate implementation of supporting technology platforms and resources
  • Measure and regularly report the impact of the marketing activities

Experience & Knowledge;

Must have;

  • Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies.
  • Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within APAC at scale.
  • Ability to work and collaborate cross functionally but also within a complex matrix environment. 
  • Tangible experience expanding into new countries and / or territories.
  • Proven ability to grow, lead and develop a team of marketers to deliver results against objectives.
  • Eligibility to work in Australia without restrictions.

Nice to have;

  • Educated to degree level within a marketing related field.
  • Experience across the whole of the APAC region beyond Australia and New Zealand.
  • Deep understanding of enterprise marketing combined with SMB and mid-market.
  • Additional language skills. 

Klaviyo benefits:
As part of the Klaviyo team you will be looked after with some great benefits, including private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance ($4.2k AUSD), 22 weeks maternity leave full pay primary caregiver leave (16 week secondary), unlimited holiday and free books (yes, any books!) to name a few.

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Upon request, you can receive additional information about the compensation and benefits for this role. Requests can be submitted here . Additional information regarding benefits can be found at .

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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