Principal Partner Education Specialist

Principal Partner Education Specialists are responsible for planning, executing, and evaluating content operations and strategy to help Klaviyo partners grow their businesses. Partner Academy’s mission is to enable our partners to grow through self-serve content, so you’ll be playing a critical role in helping both Klaviyo and its partners achieve business goals. You’ll be part of the Curriculum Development team and report to Klaviyo’s Manager of Curriculum Development. 

You’ll manage the content strategy of Klaviyo Partner Academy site, analyze partner data, and ensure that the team is on track in meeting their content goals and deadlines. You’ll create strategic content across a variety of different formats, but primarily written and video content. You’ll collaborate closely with fellow members of the Curriculum Development team, Partner Enablement, Partner Success, and Partner Marketing teams to create engaging, educational resources that align with learning outcomes, solve partner problems, and support team metrics. 

How You'll Make a Difference as a Principal Partner Education Specialist: 

• Develop and implement a comprehensive content plan. You’ll set the vision and plan for content production on the Curriculum Development team. This will involve working with your manager to synthesize company rocks into a content plan, setting deadlines, delegating projects to your peers, and holding the team accountable. You’ll also analyze partner data to identify opportunities to remediate learning gaps with Partner Academy content.
• Manage content catalog and calendar. You’ll own the Partner Academy content calendar and all of the day-to-day activities that have to happen to effectively publish a piece of content. You’ll collaborate cross functionally to promote Partner Academy content. You will also keep a pulse on team bandwidth, manage timelines and keep things on track.
• Create engaging content. You’ll create engaging courses, certificates, and just-in-time resources that help our partners more effectively grow their clients’ businesses through owned marketing channels. You will evaluate data to determine engagement and success metrics and identify opportunities for improvement.
• Make data-driven decisions. You’ll review the performance of our partner content—what’s resonating, what’s under-performing, what’s driving growth—and you’ll use that data to help make decisions about what content we create and how we prioritize our projects. 
• Identify opportunities. You’ll understand Klaviyo’s partners, their challenges and needs, and you’ll regularly contribute ideas for high-quality content. You’ll also survey and interview partners to ensure our content strategy aligns with their needs.

Getting Started / Key Outcomes

In your first 30 days, you’ll have:

• Come up to speed on our audience, market, product, and company
• An understanding of Klaviyo’s partner ecosystem, journey and agency partner program requirements
• Spoken to cross-functional stakeholders and at least 10 current partners
• An understanding of our course development process 
• Researched course analytics and partner data to identify learning gaps 
• Reviewed our existing content catalog and begun formulating a strategy and calendar for future content

Within 90 days, you’ll have:

• Created and uploaded one course or learning resource into our LMS
• Begun executing on your content strategy and created a comprehensive content calendar that aligns with Partner Enablement
• Tracked and analyzed key metrics of Partner Academy content using tools like Typeform, Tableau, Skilljar, and Google Analytics
• Provided recommendations for improvement and promotion of partner content

In the first year, you’ll have:

• Met or exceeded all team core metrics
• Mentored new members of the Partner Academy team
• Collaborated cross-functionally to improve reach and engagement of Partner Academy content
• Collaborated cross-functionally to optimize and standardize our promotion strategy for new courses and certificates 

About You

• You’re an ambitious and driven leader who is comfortable making strategic decisions. 
• You have experience working with partners and deeply enjoy helping them grow. 
• You’re a strong project manager, communicator, and collaborator. 
• You’re an agile and strategic thinker with a talent for analyzing data, identifying partner needs and creating solutions that solve real problems. 
• You have excellent time management skills and are comfortable managing multiple projects at once. 
• You enjoy writing and have a proven track record of creating engaging educational content in a variety of formats. 
• You’re energized by being part of a fast-paced, entrepreneurial business. 
• You have at least five years of experience in digital marketing or ecommerce, with a strong understanding of the ecommerce industry, and the goals of entrepreneurs and SMBs within it.